Creative Junction

Whenever you ask a professional business owner about what is the key to success in advertising then the most common answer you will get is nothing is more effective than creativity in advertising. Creativity makes the ad memorable, makes it last longer and promotes fan building. Creativity is basically divergent thinking - namely, the ability to find unusual and nonobvious solutions to a problem. There are five dimensions of advertising creativity, which leads to the creation of a successful ad. Let’s have a look at them: Originality An ad that is original has rare and surprising elements. The major focus is always on the uniqueness of the ideas or features contained in the ad. Flexibility An ad is flexible when it effectively links the products to a number of uses and ideas. Elaboration Many ads contain unexpected details or extend simple ideas so that they become more intricate and complicated. It is mostly something the audience can relate to. Synthe