Creative Junction

Customer retention means keeping customers locked in with your business for a long term. This means you spend less and naturally earn more, don’t take my word for it, listen to the experts. According to  Harvard Business School , by increasing just 5% retaining rate, will see you an increase your profits by 25% to 95%. This study made experts scatter to focus on retaining rather than getting new customers. Why wouldn’t they? It doesn’t make sense to keep filling a bucket with holes in it. In today’s day and age, it’s very hard to retain customers, given how much competition there is. So, here are a few strategies that will help you get the upper hand when it comes to keeping your costumers happy. To focus more on retention than acquisition, consider: ·         Use your words proactively: Customers want maximum utilization of their business, so a majority of them will be stingy, and might back down if they see less money being spent so...

CLIENT SERVICES A client is an individual who keeps coming to purchase your product or service. That majorly happens because he likes the rapport built with your company. To keep the relationship running, you need to work on client servicing. After all, they are the bloodline of any business. Whether it is a new client or an existing one, here are the golden rules of excellent client service that all businesses should follow: Clients Are Humans Too Some clients are smart, some are unreasonable, and some give you nightmares while there are such too who give a pat on your back. Successful client service calls for treating clients as human beings and try to understand their psyche. This might happen over time but it will help you in devising solutions that eventually fit your client’s requirement. Educate Them  The phrase that ‘the client is always right’ is not always applicable. As the web is transforming every day, new stuff is being introduced and the old is being ...

Creative Junction Every business has the utmost goal of keeping up with the latest trends of its industry and stay ahead of its competitors. But the question is how? Through creative thinking of course. Did you know that according to a study by Adobe and Forrester Consulting, 82% of companies believe there is a strong connection between creativity and successful business results? Creativity is extremely important in fields like marketing and design. With a dash of unconventional thinking, your business can go a long way. It doesn’t just produce winning sales and marketing campaigns that increase the brand appeal, but it also helps in fostering a unique culture within each department of the organization. You can’t just say to your staff “be creative” and expect innovative ideas to evolve magically. An innovation-driven work environment has to be nurtured and encouraged and it all starts with the company’s LEADERSHIP! Managers are responsible for promoting a safe and non-j...

No matter what type of business you are running, it is pertinent to understand the basics of writing a good advertisement. Every day, thousands of Rupees are wasted on poor and ineffective ads. Making an Effective Ad Every business needs a new customer to successfully run the business. With ineffective ads, you may even lose the existing customers, let alone attracting new ones. Fortunately, there are some core principles that every business should follow to create effective ads and use them as a powerful promotional tool whether dealing with emails, brochures, magazines, newspaper ads, postcards, online ads, websites or more. Following are the tried and tested tips that can help you get the results with your advertisement: • Use A Powerful Headline to Grab The Attention! • Make your Customers An Offer They Can’t Refuse! • Talk About The Benefits – What’s In It for Them! • Take Away Their Fear: Make Your Offer as Risk-Free as Possible! • Add a “Call To Action” and...

Life has become excessively fast. All around ourselves, we see everyone in some sort of a race. People trying to get hold of things before time runs out. People trying to preserve their future while ruining their present. Everything is mechanical. Every life is robotic. It can be conceded somewhat that this is the order of the day. This is demanded from every individual to be able to survive. Living, let’s just say, has been undermined by survival. You turn on the television and what do you see? Reports from different parts of the world about calamities, tragedies and loss of lives are the most visible sights. While we have normalized ourselves to such visuals, deep down ourselves, we do know and realize that this is not what we wanted. And yet, life moves on. We all want peace but none of us wants to contribute to it effectively since we are all busy in attempts of our own survival, even if it comes at the cost of others. Here’s a tip. Stop running around and take a moment ...