Building a Culture of Creative Thinking

Creative Junction


Every business has the utmost goal of keeping up with the latest trends of its industry and stay ahead of its competitors. But the question is how? Through creative thinking of course. Did you know that according to a study by Adobe and Forrester Consulting, 82% of companies believe there is a strong connection between creativity and successful business results?
Creativity is extremely important in fields like marketing and design. With a dash of unconventional thinking, your business can go a long way. It doesn’t just produce winning sales and marketing campaigns that increase the brand appeal, but it also helps in fostering a unique culture within each department of the organization.

You can’t just say to your staff “be creative” and expect innovative ideas to evolve magically. An innovation-driven work environment has to be nurtured and encouraged and it all starts with the company’s LEADERSHIP! Managers are responsible for promoting a safe and non-judgmental atmosphere within the organization where new approaches are respected and failure is not considered punishable. Other than this, outside opinions from other departments of the organization should be welcomed and taken seriously. Often, the best ideas come from those who are not directly working on a certain project/client so regularly.  Their opinion can make a huge impact on the final outcome. Similarly, regular brainstorming sessions with employees can instill an appreciation for out-of-the box thinking. 

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