Creative Junction

Accounts Department When you run a business, one of the most important things is to look over the flow of money for it is the basement of every business. You need to keep a careful eye on its inlets, the place where it’s kept and of course, its outlets. The future of you and your company depends on the revenue you generate. This essential task is to be taken after by the Accounts Department. An Accounts manager with a team of people who are good with numbers is supposed to do this job for you. Accountants are very rich apparently, not specifically in reality though. You sit with them at a cafeteria and they would talk of millions or billions even and still ask you to pay for the tea. This is the nature of their job. So you need to hire people with specific traits in this department. People who are honest and can deal a tense situation with perseverance. People who master the numbers and know how to control their movements effectively. This department is very important and it ...

WEB DEVELOPMENT For all the operational activities of your business, website is the real digital home. Despite the bombastic overflow of social media such as Facebook , web has not lost its fervor. It is the web where you can sell your products, share information about your brand with extensive details, use buttons to enable the visitors a direct access to your product, and add systematic and digitally integrated details about your brand. In short, website is the best digital shop for your business. This tells us the significance of web developers; another important part of a marketing agency. Web developers are the silent warriors. They sit in a corner of the office with earphones plugged into their ears, eyes pierced into the computer screen and mind playing between programs, languages, symbols and numbers that you won’t understand. These digital architects build the home for your product. Web developers need a proper environment to work in since their task is the most techni...

Graphics Designing ‘A thing of beauty is a joy forever’ is a famous line in a poem of the romantic English poet, John Keats . To think more on it, one tends to realize the truthfulness that is holds. We all yearn for beauty be it in our better halves or nature or any random thing that we encounter in our daily lives. While this thing appears to be segregated from the corporate ideas of marketing, it in fact is directly relevant to it. Your brand has to appear beautiful to register itself in the minds of people. This is where a designer jumps in, another significant asset of a marketing agency. Designers are magicians who can turn ordinary or even substandard looking things into aesthetically attractive and eye-catching objects. They know the tools, the devices that edit your product’s image and make it look unique. The aptly form and use backgrounds, patterns, colors, design structures or textures to elevate the outlook of your brand. They cut, crop and place and turn your pr...

Content Writers Among all the branches of a marketing agency, Content-writing preserves a unique place. What is content writing? How is an action mostly associated to writers and poets relevant to this corporate act of marketing? What part does it play to make a brand popular? Let us answer these questions gradually. Content is the word for your brand. It can be a phrase, a single word, a statement or a story which is visibly iconic and unique. It could be humorous, emotional, logical or illogical but catchy it must be. Something that attracts the audience it addresses. Being different is another one of its inevitable traits to reach the desired outcome. This action is related very closely to marketing as at the end of the day, people consider their aesthetics important. Content, along with design, basically makes a brand aesthetically appealing. Content writing is a creative job and it demands a creative mind. It is not an easy job though. All popular slogans in the world were...

CLIENT SERVICES Last week we discussed the importance of a good team for the success of any agency. In today’s blog and the weeks to follow, we shall extensively talk about each department of the marketing team. Let us start with the Client Services department. This is a very nerve-testing department of a marketing agency. Client handlers basically hold the doors for money to walk into your agency. They form the frontlines of your company. They attract the clients, convince them to opt for you, deal with them consistently, update them and make sure that the client is satisfied. They serve as the mouthpiece of the agency as they speak for it and the services it provides. Why nerve-testing? Well, mainly because of the varying nature of the clients. The people who come to a marketing agency to elevate their product have a different way of thinking. They would believe that your agency is solely responsible to popularize their product. They would yell at you if it doesn’t h...

Creative Junction Marketing is a broad field. There are various branches of human expertise that are linked with it. In this blog today, we’ll be focusing on the significance of a good rather an extraordinary team to become a great marketing agency. Marketing includes creativity, design, web developing, client handling and some other essential jobs. To get a hold of these things effectively, you need to have a team which is well suited to perform these tasks in a way that it inspires the audience. All great things in the world never dawned straight away. They came as vague ideas, presented before people, pondered over by others, criticized by some and ultimately refined enough to leave a mark. It is after all these processes that greatness is born. A team must compose of capable people. Making a compromise over a single one of these departments is equivalent to compromise the reputation of your agency. It is therefore, essential to build a team with capable minds to sail ...

Advertising Agency While starting a business, a person has dreams associated with it. There are desires linked with a possible successful future of it. Making a name for a business is intrinsically making a name for oneself. But starting a business was just the first step. The real test begins after that. How can I grow in the ever competing market? How can I leave an impact? These are the questions whose answers one must seek to actualize his dreams. This is where marketing steps in. Marketing is like an oxygen cylinder to a business. A business would find hard to survive if it opts to avoid marketing. Historically, the narrative has been well established that introducing your brand to the market in a catchy way is what makes your brand outshine others. Someone must have told a friend that there is a guy Colonel Harland Sanders (KFC) who makes very tasty fried chicken and you should try them. That someone was basically marketing Sander’s brilliant brand. Marketi...