Print Marketing is not dead (Part 3)



Print Media has certain inherent attributes that make it an essential need even today. One of them being the fact that Personalized print media has a more powerful presence than a personalized email, because the audience can recognize that it takes more effort to customize print media than digital. Accordingly, the audience feels special because the personal touch that they receive via print in contrast to the digital presence of an aesthetic work.

The seriousness that Print Media encompasses is hard to be found in digital world. You will hardly find a serious entrepreneurs Facebook id or Twitter URL on his/her visiting card.
Moreover, many companies are competing online for their audience's attention, which can make it hard to stand out in the crowd. Compared with how often and how quickly you check your email, consider the daily ritual of going to the mailbox and checking your postal mail. You set aside a few moments to take the time to look at every piece of mail before going back to whatever it was you were doing before. That means your print materials are likely to receive extra attention—especially if they look unique.

An International Communications Research survey found that 73% of consumers actually prefer mail over other advertising methods. And according to Research by Mail Print, 85% of consumers sort and read their snail mail on a daily basis, and 40% try new businesses after receiving direct mail.
Keep reading for there is one more blog to come in this series. To be continued…

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