Creative Junction

Print Media has certain inherent attributes that make it an essential need even today. One of them being the fact that Personalized print media has a more powerful presence than a personalized email, because the audience can recognize that it takes more effort to customize print media than digital. Accordingly, the audience feels special because the personal touch that they receive via print in contrast to the digital presence of an aesthetic work. The seriousness that Print Media encompasses is hard to be found in digital world. You will hardly find a serious entrepreneurs Facebook id or Twitter URL on his/her visiting card. Moreover, many companies are competing online for their audience's attention, which can make it hard to stand out in the crowd. Compared with how often and how quickly you check your email, consider the daily ritual of going to the mailbox and checking your postal mail. You set aside a few moments to take the time to look at every piece of mail before g...

Print Marketing Let us further converse over this topic and analyze another reason that make Print Media still an effective form of advertising. A basic reason for the efficacy of print is the fact that it is more reliable and fulfils the process of accountability. Social Media is a private medium. When you search a brand or a business on social media, you will hardly get a single result for it. Instead, you will be shown three, four or even more business pages/groups operating under the same title. This will be a confounding situation for someone who does not know the intricacies to identify the authenticity of a brand. Since Facebook is a private and open market, anyone can replicate the identity of a brand. Contrary to this, Print Media is still the authentic forum. You can rely on the ad that you see on a newspaper and can even access it through the newspaper. As opposed to social media, it becomes inevitable for a newspaper to check the validity of a brand beforehand or ...

It is basically a claim made in a blog by marketingprofs.com. This debate actually exists in the society. It is said that the powerful and dominating social media marketing is overshadowing the conventional methods of marketing, print being the most popular conventional medium. However, we need to see if it is really so. Can anything replace print marketing? Can anything outdate print? Can print actually lose its effectiveness by the advent of modern methods? Can print media die? Let us try to trace the answers of these questions. There is no doubt that internet has taken our lives by a storm and there is no denying as well that social media has taken internet by a storm. But to see the evolution of print media and how it dominated the world of marketing for more than a century, it can be said that it is far from being dead. A legacy so strong cannot be just washed away. There a number of reasons that still make Print Media an active medium. The first reason is the age group tha...

Boss - The Leader There are certain traits that a good boss must possess. If an organization is lucky to have such a boss, it is more likely to step on the elevator of success. Half of the employees that quit their jobs quit because of their boss. A bad boss is the single biggest reason for disengagement and low performance in an organization. Let us see what attributes a good boss must have. A good boss must be a positive thinker, one who looks at every situation as a learning opportunity. He must be honest to the employees. He must know when to when to leave the matter to the employee rather than infiltrating in every task. He must be a good communicator. He must inspire the employees to be as passionate as he is. He must keep the team focused and let them lead a balanced life i.e. he must not overburden the employees. He must give credit to the employees openheartedly if they perform well. He must encourage and praise whatever small thing an employee does. He must be a mento...

Creative Junction - Advertising Agency We talked about all the important departments of a marketing agency in previous blogs. We deeply analyzed their work and importance. However, all these departments depend on one person to work smoothly. That person is the Boss; whom the whole agency looks up to. Like a commander in a war, a leader in a government, a teacher in a school, there is a boss in a business. We all seek someone in our lives who could show us the way and in a corporate world, boss is exactly that person. A boss manages the agency to make every one work accordingly and coherently. A boss sets the goals of an agency to envision the landmarks that the agency must reach. A boss balances the profits and expenditures to keep the company’s vaults happy. There is a lot more in the list of tasks that boss does but let us stick with the clichéd line that a boss ‘leads from the front’. The role of a boss is the most important. However, it is also a very sensitive position th...

TVC's The modern age of advertising has gone various ways. Today, many businesses run on digital platforms such as Facebook and websites. However, this influence has not yet diminished the print and television forums which are still a vibrant place of marketing. This tells us that in marketing, no forum dies out even if it loses a little audience. Today, we’ll talk about the video marketing i.e. the Television commercials (TVCs); probably the most pleasant and expensive form of marketing. The charm however, is unmatchable. Film has always been the most alluring element of entertainment and this action, when applied to advertising, creates immense attraction for the consumers. There have been a number of TV commercials directed to perfection, with a stint of humor and brilliant acting that elevated the position of a brand in people’s minds. The famous Panda cheese commercials, Lays’ fascinating series starring Lionel Messi, Coca Cola’s range of ads in the 20th century and in...

Accounts Department When you run a business, one of the most important things is to look over the flow of money for it is the basement of every business. You need to keep a careful eye on its inlets, the place where it’s kept and of course, its outlets. The future of you and your company depends on the revenue you generate. This essential task is to be taken after by the Accounts Department. An Accounts manager with a team of people who are good with numbers is supposed to do this job for you. Accountants are very rich apparently, not specifically in reality though. You sit with them at a cafeteria and they would talk of millions or billions even and still ask you to pay for the tea. This is the nature of their job. So you need to hire people with specific traits in this department. People who are honest and can deal a tense situation with perseverance. People who master the numbers and know how to control their movements effectively. This department is very important and it ...