Creative Junction

Whenever you ask a professional business owner about what is the key to success in advertising then the most common answer you will get is nothing is more effective than creativity in advertising. Creativity makes the ad memorable, makes it last longer and promotes fan building. Creativity is basically divergent thinking - namely, the ability to find unusual and nonobvious solutions to a problem. There are five dimensions of advertising creativity, which leads to the creation of a successful ad. Let’s have a look at them: Originality An ad that is original has rare and surprising elements. The major focus is always on the uniqueness of the ideas or features contained in the ad. Flexibility An ad is flexible when it effectively links the products to a number of uses and ideas. Elaboration Many ads contain unexpected details or extend simple ideas so that they become more intricate and complicated. It is mostly something the audience can relate to. Synthe

Customer retention means keeping customers locked in with your business for a long term. This means you spend less and naturally earn more, don’t take my word for it, listen to the experts. According to  Harvard Business School , by increasing just 5% retaining rate, will see you an increase your profits by 25% to 95%. This study made experts scatter to focus on retaining rather than getting new customers. Why wouldn’t they? It doesn’t make sense to keep filling a bucket with holes in it. In today’s day and age, it’s very hard to retain customers, given how much competition there is. So, here are a few strategies that will help you get the upper hand when it comes to keeping your costumers happy. To focus more on retention than acquisition, consider: ·         Use your words proactively: Customers want maximum utilization of their business, so a majority of them will be stingy, and might back down if they see less money being spent somewhere else. Use your previous busines

CLIENT SERVICES A client is an individual who keeps coming to purchase your product or service. That majorly happens because he likes the rapport built with your company. To keep the relationship running, you need to work on client servicing. After all, they are the bloodline of any business. Whether it is a new client or an existing one, here are the golden rules of excellent client service that all businesses should follow: Clients Are Humans Too Some clients are smart, some are unreasonable, and some give you nightmares while there are such too who give a pat on your back. Successful client service calls for treating clients as human beings and try to understand their psyche. This might happen over time but it will help you in devising solutions that eventually fit your client’s requirement. Educate Them  The phrase that ‘the client is always right’ is not always applicable. As the web is transforming every day, new stuff is being introduced and the old is being obso

Creative Junction Every business has the utmost goal of keeping up with the latest trends of its industry and stay ahead of its competitors. But the question is how? Through creative thinking of course. Did you know that according to a study by Adobe and Forrester Consulting, 82% of companies believe there is a strong connection between creativity and successful business results? Creativity is extremely important in fields like marketing and design. With a dash of unconventional thinking, your business can go a long way. It doesn’t just produce winning sales and marketing campaigns that increase the brand appeal, but it also helps in fostering a unique culture within each department of the organization. You can’t just say to your staff “be creative” and expect innovative ideas to evolve magically. An innovation-driven work environment has to be nurtured and encouraged and it all starts with the company’s LEADERSHIP! Managers are responsible for promoting a safe and non-j

No matter what type of business you are running, it is pertinent to understand the basics of writing a good advertisement. Every day, thousands of Rupees are wasted on poor and ineffective ads. Making an Effective Ad Every business needs a new customer to successfully run the business. With ineffective ads, you may even lose the existing customers, let alone attracting new ones. Fortunately, there are some core principles that every business should follow to create effective ads and use them as a powerful promotional tool whether dealing with emails, brochures, magazines, newspaper ads, postcards, online ads, websites or more. Following are the tried and tested tips that can help you get the results with your advertisement: • Use A Powerful Headline to Grab The Attention! • Make your Customers An Offer They Can’t Refuse! • Talk About The Benefits – What’s In It for Them! • Take Away Their Fear: Make Your Offer as Risk-Free as Possible! • Add a “Call To Action” and

Life has become excessively fast. All around ourselves, we see everyone in some sort of a race. People trying to get hold of things before time runs out. People trying to preserve their future while ruining their present. Everything is mechanical. Every life is robotic. It can be conceded somewhat that this is the order of the day. This is demanded from every individual to be able to survive. Living, let’s just say, has been undermined by survival. You turn on the television and what do you see? Reports from different parts of the world about calamities, tragedies and loss of lives are the most visible sights. While we have normalized ourselves to such visuals, deep down ourselves, we do know and realize that this is not what we wanted. And yet, life moves on. We all want peace but none of us wants to contribute to it effectively since we are all busy in attempts of our own survival, even if it comes at the cost of others. Here’s a tip. Stop running around and take a moment

As this blessed month of Ramzan comes to an end, Allah Subhana WaTa’ala bestows upon his followers this auspicious festival as a gift for their month long sacrifice. Eid ul Fitr is an event to unionize the Muslim community as a whole, to preach the message of love and brotherhood, to overlook our differences and unite as one Ummah as the Divine blessings descend on each and every one of us.  The festive occasion of Eid ul Fitr is a valuable present for Muslims. The hadith pertaining to it is narrated by Hazrat Anas (RA) in the following manner: “Holy Prophet came to Madinah, the people had two days in which they used to entertain and amuse themselves. He asked: “What are these two days?” They said: “We used to amuse ourselves and take pleasure in these two days during the Days of Ignorance (jahiliyyah). The Messenger of Allah said, “Allah has substituted for you something better than these two; the Eid of Adha (sacrifice) and the Eid of Fitr.”  [Sunan Abi Dawood] From this

Print Media has certain inherent attributes that make it an essential need even today. One of them being the fact that Personalized print media has a more powerful presence than a personalized email, because the audience can recognize that it takes more effort to customize print media than digital. Accordingly, the audience feels special because the personal touch that they receive via print in contrast to the digital presence of an aesthetic work. The seriousness that Print Media encompasses is hard to be found in digital world. You will hardly find a serious entrepreneurs Facebook id or Twitter URL on his/her visiting card. Moreover, many companies are competing online for their audience's attention, which can make it hard to stand out in the crowd. Compared with how often and how quickly you check your email, consider the daily ritual of going to the mailbox and checking your postal mail. You set aside a few moments to take the time to look at every piece of mail before g

Print Marketing Let us further converse over this topic and analyze another reason that make Print Media still an effective form of advertising. A basic reason for the efficacy of print is the fact that it is more reliable and fulfils the process of accountability. Social Media is a private medium. When you search a brand or a business on social media, you will hardly get a single result for it. Instead, you will be shown three, four or even more business pages/groups operating under the same title. This will be a confounding situation for someone who does not know the intricacies to identify the authenticity of a brand. Since Facebook is a private and open market, anyone can replicate the identity of a brand. Contrary to this, Print Media is still the authentic forum. You can rely on the ad that you see on a newspaper and can even access it through the newspaper. As opposed to social media, it becomes inevitable for a newspaper to check the validity of a brand beforehand or

It is basically a claim made in a blog by marketingprofs.com. This debate actually exists in the society. It is said that the powerful and dominating social media marketing is overshadowing the conventional methods of marketing, print being the most popular conventional medium. However, we need to see if it is really so. Can anything replace print marketing? Can anything outdate print? Can print actually lose its effectiveness by the advent of modern methods? Can print media die? Let us try to trace the answers of these questions. There is no doubt that internet has taken our lives by a storm and there is no denying as well that social media has taken internet by a storm. But to see the evolution of print media and how it dominated the world of marketing for more than a century, it can be said that it is far from being dead. A legacy so strong cannot be just washed away. There a number of reasons that still make Print Media an active medium. The first reason is the age group tha

Boss - The Leader There are certain traits that a good boss must possess. If an organization is lucky to have such a boss, it is more likely to step on the elevator of success. Half of the employees that quit their jobs quit because of their boss. A bad boss is the single biggest reason for disengagement and low performance in an organization. Let us see what attributes a good boss must have. A good boss must be a positive thinker, one who looks at every situation as a learning opportunity. He must be honest to the employees. He must know when to when to leave the matter to the employee rather than infiltrating in every task. He must be a good communicator. He must inspire the employees to be as passionate as he is. He must keep the team focused and let them lead a balanced life i.e. he must not overburden the employees. He must give credit to the employees openheartedly if they perform well. He must encourage and praise whatever small thing an employee does. He must be a mento

Creative Junction - Advertising Agency We talked about all the important departments of a marketing agency in previous blogs. We deeply analyzed their work and importance. However, all these departments depend on one person to work smoothly. That person is the Boss; whom the whole agency looks up to. Like a commander in a war, a leader in a government, a teacher in a school, there is a boss in a business. We all seek someone in our lives who could show us the way and in a corporate world, boss is exactly that person. A boss manages the agency to make every one work accordingly and coherently. A boss sets the goals of an agency to envision the landmarks that the agency must reach. A boss balances the profits and expenditures to keep the company’s vaults happy. There is a lot more in the list of tasks that boss does but let us stick with the clichéd line that a boss ‘leads from the front’. The role of a boss is the most important. However, it is also a very sensitive position th

TVC's The modern age of advertising has gone various ways. Today, many businesses run on digital platforms such as Facebook and websites. However, this influence has not yet diminished the print and television forums which are still a vibrant place of marketing. This tells us that in marketing, no forum dies out even if it loses a little audience. Today, we’ll talk about the video marketing i.e. the Television commercials (TVCs); probably the most pleasant and expensive form of marketing. The charm however, is unmatchable. Film has always been the most alluring element of entertainment and this action, when applied to advertising, creates immense attraction for the consumers. There have been a number of TV commercials directed to perfection, with a stint of humor and brilliant acting that elevated the position of a brand in people’s minds. The famous Panda cheese commercials, Lays’ fascinating series starring Lionel Messi, Coca Cola’s range of ads in the 20th century and in

Accounts Department When you run a business, one of the most important things is to look over the flow of money for it is the basement of every business. You need to keep a careful eye on its inlets, the place where it’s kept and of course, its outlets. The future of you and your company depends on the revenue you generate. This essential task is to be taken after by the Accounts Department. An Accounts manager with a team of people who are good with numbers is supposed to do this job for you. Accountants are very rich apparently, not specifically in reality though. You sit with them at a cafeteria and they would talk of millions or billions even and still ask you to pay for the tea. This is the nature of their job. So you need to hire people with specific traits in this department. People who are honest and can deal a tense situation with perseverance. People who master the numbers and know how to control their movements effectively. This department is very important and it

WEB DEVELOPMENT For all the operational activities of your business, website is the real digital home. Despite the bombastic overflow of social media such as Facebook , web has not lost its fervor. It is the web where you can sell your products, share information about your brand with extensive details, use buttons to enable the visitors a direct access to your product, and add systematic and digitally integrated details about your brand. In short, website is the best digital shop for your business. This tells us the significance of web developers; another important part of a marketing agency. Web developers are the silent warriors. They sit in a corner of the office with earphones plugged into their ears, eyes pierced into the computer screen and mind playing between programs, languages, symbols and numbers that you won’t understand. These digital architects build the home for your product. Web developers need a proper environment to work in since their task is the most techni

Graphics Designing ‘A thing of beauty is a joy forever’ is a famous line in a poem of the romantic English poet, John Keats . To think more on it, one tends to realize the truthfulness that is holds. We all yearn for beauty be it in our better halves or nature or any random thing that we encounter in our daily lives. While this thing appears to be segregated from the corporate ideas of marketing, it in fact is directly relevant to it. Your brand has to appear beautiful to register itself in the minds of people. This is where a designer jumps in, another significant asset of a marketing agency. Designers are magicians who can turn ordinary or even substandard looking things into aesthetically attractive and eye-catching objects. They know the tools, the devices that edit your product’s image and make it look unique. The aptly form and use backgrounds, patterns, colors, design structures or textures to elevate the outlook of your brand. They cut, crop and place and turn your pr

Content Writers Among all the branches of a marketing agency, Content-writing preserves a unique place. What is content writing? How is an action mostly associated to writers and poets relevant to this corporate act of marketing? What part does it play to make a brand popular? Let us answer these questions gradually. Content is the word for your brand. It can be a phrase, a single word, a statement or a story which is visibly iconic and unique. It could be humorous, emotional, logical or illogical but catchy it must be. Something that attracts the audience it addresses. Being different is another one of its inevitable traits to reach the desired outcome. This action is related very closely to marketing as at the end of the day, people consider their aesthetics important. Content, along with design, basically makes a brand aesthetically appealing. Content writing is a creative job and it demands a creative mind. It is not an easy job though. All popular slogans in the world were

CLIENT SERVICES Last week we discussed the importance of a good team for the success of any agency. In today’s blog and the weeks to follow, we shall extensively talk about each department of the marketing team. Let us start with the Client Services department. This is a very nerve-testing department of a marketing agency. Client handlers basically hold the doors for money to walk into your agency. They form the frontlines of your company. They attract the clients, convince them to opt for you, deal with them consistently, update them and make sure that the client is satisfied. They serve as the mouthpiece of the agency as they speak for it and the services it provides. Why nerve-testing? Well, mainly because of the varying nature of the clients. The people who come to a marketing agency to elevate their product have a different way of thinking. They would believe that your agency is solely responsible to popularize their product. They would yell at you if it doesn’t h

Creative Junction Marketing is a broad field. There are various branches of human expertise that are linked with it. In this blog today, we’ll be focusing on the significance of a good rather an extraordinary team to become a great marketing agency. Marketing includes creativity, design, web developing, client handling and some other essential jobs. To get a hold of these things effectively, you need to have a team which is well suited to perform these tasks in a way that it inspires the audience. All great things in the world never dawned straight away. They came as vague ideas, presented before people, pondered over by others, criticized by some and ultimately refined enough to leave a mark. It is after all these processes that greatness is born. A team must compose of capable people. Making a compromise over a single one of these departments is equivalent to compromise the reputation of your agency. It is therefore, essential to build a team with capable minds to sail

Advertising Agency While starting a business, a person has dreams associated with it. There are desires linked with a possible successful future of it. Making a name for a business is intrinsically making a name for oneself. But starting a business was just the first step. The real test begins after that. How can I grow in the ever competing market? How can I leave an impact? These are the questions whose answers one must seek to actualize his dreams. This is where marketing steps in. Marketing is like an oxygen cylinder to a business. A business would find hard to survive if it opts to avoid marketing. Historically, the narrative has been well established that introducing your brand to the market in a catchy way is what makes your brand outshine others. Someone must have told a friend that there is a guy Colonel Harland Sanders (KFC) who makes very tasty fried chicken and you should try them. That someone was basically marketing Sander’s brilliant brand. Marketi

CREATIVE JUNCTION Creative Junction Will Make Your Company Great Again Have you the faintest idea about what makes a brand stand apart from other brands? The answer is simpler than you think: It is the advertising. No matter how firm your intent is, no matter how much time and effort you invest in the quality of your products and services, but it will still be practically impossible to compete at the global market. Why? Just because of a poor choice. If you choose the wrong advertising agency, it could cost you the future of your entire business. Creative Junction is no ordinary marketing agency. It is one of the best marketing agencies in Lahore that strives to become better and better at every opportunity it gets. It offers all kinds of services pertaining to advertising. When it comes to advertising, quality is the part which cannot be compromised. The professionals working at this firm leave no stone unturned to ensure quality and client-satisfaction. Team Creati